Drawings for the advertising campaign with West Yorkshire Travel Network / Metro - promoting the "Greener routes to travel".

To answer the brief: Encouraging either walking, cycling, car sharing, flexible working, using public transport and any mix of the above! I created a series of characters that could be work individually or together to a run a series of campaigns.

The client was very keen to portray a positive image that a large cross section could relate to - even though in the final selection the small rabbits were excluded.